History & Philosophy

Personal contact has always been important to us and we try to pass on our expertise and enthusiasm for mountain sports. Experience and know-how have always been handled openly. We are constantly developing these qualities further.

The Sport-Alm of today looks back on a long history. In 1978 Peter Schwarz founded a ski rental and sporting goods shop in the same premises where his father Gotthard had previously worked for more than 30 years as a master tailor and ran a tailor shop. Since then, Peter has been running the family business not only in winter but also in summer, where goods for hiking and biking are offered, and mountain bikes and e-mountain bikes are rented. In winter it soon became clear that the central location in the village was appreciated by the guests, but a branch near the slopes was missing. As a result, a branch office was opened in the old ski school cottage in winter. After the ski school meeting point moved, the branch was also moved to "Lotte's Kiosk". Due to lack of space another move to the building at "Paschingers" followed quickly. Until the 2018/19 season, the Sport-Alm was therefore accessible for guests at two locations in winter. From December 2019 we will now welcome all guests in the B-Active-Center directly next to the new Obere Karbahn and the Sunjet Lift.