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The sports shop was opened in 1978 by Peter Schwarz and has been managed together with his wife Moni ever since. Our enthusiasm and know-how for sports flow daily into our work and we are happy to pass this on to our customers. Every spare minute is spent living the passion for (winter) sports. New products and innovations are put through their paces. For 40 years the Sport-Alm was located in the parental home of the company founder. In 2019, together with the sons Daniel and Sebastian, it was decided to take on a challenge and build a new sports shop. On more than 450 m2, the most modern premises are available, offering everything an athlete's heart desires - from shop to ski rental and depot. In our enlarged workshop you will find the latest machines for the perfect preparation of your equipment.