History & philosophy

Personal contact has always been important to us and we try to pass on our expertise and enthusiasm for mountain sports. We have been always open for experience and know-how and we are constantly developing these qualities.

Today's Sport-Alm has a long history. In 1978 Peter Schwarz founded a ski rental and sport goods store in the same premises in which his father Gotthard had previously worked as a tailor and as a bespoke tailor for more than 30 years. Since then, Peter has run the family business not only in winter, but also in summer, where goods for hiking and biking are offered, as well as mountain and e-mountain bikes rental. In winter it quickly became clear that our central location in the village was appreciated by the guests, but there was no branch near the slopes. As a result, a branch was opened in the old ski school in winter. After the ski school meeting point moved, the branch was also moved to "Lotte's kiosk". Another move quickly followed in the building at "Paschingers" due to lack of space. Until the 2018/19 seasons, the Sport Alm was therefore accessible to guests at two locations in winter. From December 2019, we have been welcoming all guests to the B-Active Center directly at the new Oberer Karbahn and the Sunjet Lift.